Why brand owners need new internet strategies
There is a growing need for brand owners to develop proper strategies for dealing with the evolving Internet, which potentially could see its biggest growth spurt yet if and when the new generic top-level domain (gTLD) program is approved by ICANN.
Two sessions at the INTA Annual Meeting in Boston addressed the latest developments in gTLDs, non-Latin domains and social media, while ICANNs Intellectual Property Constituency held a meeting yesterday afternoon.
Speaking at the Domain Names: How to Protect...
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