With the world becoming more connected and customers spending a significant amount of their time online, it is crucial to be able to navigate this new landscape to protect and manage your brand in the right way. With the rise of social media and online marketplaces, marketing infringing goods and passing off established brands has never been so easy. The International Copyright Council estimates that the globaltrade in counterfeit goods is now around $1.77 trillion worldwide. Therefore, it is imperative to know every trick to protect your brand and connect traditional brand protection with new methods to safeguard your products online.The increasing democratisation of the internet means online shopping plays an increasingly important role in the purchasing decisions of luxury goods. It is more important than ever for brands to implement risk management strategies to stay one step ahead of against online infringements and ensure preservation of your brand. In addition to this, tweets and social media impose a full new set of regulatory and legal challenges to your brand, and the accessible nature of online material and content sharing threatens the exclusivity of your products.The inaugural MIP Luxury Brand & Retail Forum USA echoed its successful sister event in London in September 2015. It guided delegates through this new world, and advised on all legal matters ranging from trademarks and brand protection to copyright and design protection. By discussing the most pressing legal issues facing the luxury and retail industry, this forum provided cutting edge legal advice and equipped delegates with everything they need to know to protect their brand, both physically and online.The MIP Luxury Brand & Retail Forum USA united experts in corporations, industry associations and international leading legal experts to discuss and exchange business critical knowledge.Benefits of attending:
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End of Year 2017
Tribal sovereign immunity: Taking a wrecking ball to the IPR system
The lawyer behind Allergan’s controversial transfer of patents to a Native American tribe says others are “lining up to do deals”. But, Michael Loney asks, will the PTAB rule that sovereign immunity applies in these types of deals?
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