InternationalUSRemember you can easily switch between MIP US and MIP International at any time

FIFA wins first 2010 ambush marketing ruling

FIFA has secured its first ruling against ambush marketers, earning a court judgment against Pretoria's Eastwoods Tavern. The popular sports bar is located close to the Loftus stadium, one of the venues that will host games during next year's Soccer World Cup tournament.

Eastwoods Tavern had carried the legend "World Cup 2010" below the main signage on its roof. At the same time it erected banners featuring the flags of a number of prominent soccer-playing countries accompanied by the numerals 2010 along with the words "Twenty Ten South Africa".

FIFA obtained a judgment with costs against Eastwoods....

Please log in to read the rest of this article.

New to Managing Intellectual Property? Take advantage of one week’s FREE access and become a Managing IP member today. It’s free to join and the benefits start straight away.

Already registered?

Please make sure you log in to read the rest of the article.

Log in

Join us now

Gain 7 days FREE access when you register now.

Join here


Managing IP


ManagingIP profile

RT @INTA: Registration is now open for INTA's Designs: Into the Future Conference! @AIPPI_ORG #INTASINGAPORE

Nov 25 2015 06:00 ·  reply ·  retweet ·  favourite
ManagingIP profile

Some holiday reading: 12 misconceptions about US trademarks ($/trial) By Cary Levitt & Luke Curran of @Dennemeyer

Nov 25 2015 03:23 ·  reply ·  retweet ·  favourite
ManagingIP profile

RT @danravicher: Erich Spangenberg, Kyle Bass' partner in pharma patent IPRs, files one by himself against $CTXR Suprenza patent. https://t…

Nov 25 2015 03:05 ·  reply ·  retweet ·  favourite
More from the Managing IP blog

AIPLA Daily Report 2015

Read this year's AIPLA Daily Report - published daily by Managing IP direct from the AIPLA Annual Meeting in Washington, DC

null null null

AIPPI Congress News 2015

Read this year's AIPPI Congress News - published daily by Managing IP direct from the AIPPI Annual Meeting in Rio

null null null

November 2015

The universal language of non-verbal design marks

Numerous global brands have adopted design marks without words as their primary branding device. These universal sign marks can transcend cultural and language barriers. What challenges do they present from a trade mark perspective? Lisa Pearson, Jill Tomlinson and Sam Kilb investigate the position in the United States

Most read articles