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FIFA wins first 2010 ambush marketing ruling

FIFA has secured its first ruling against ambush marketers, earning a court judgment against Pretoria's Eastwoods Tavern. The popular sports bar is located close to the Loftus stadium, one of the venues that will host games during next year's Soccer World Cup tournament.

Eastwoods Tavern had carried the legend "World Cup 2010" below the main signage on its roof. At the same time it erected banners featuring the flags of a number of prominent soccer-playing countries accompanied by the numerals 2010 along with the words "Twenty Ten South Africa".

FIFA obtained a judgment with costs against Eastwoods....

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