InternationalUSRemember you can easily switch between MIP US and MIP International at any time

FIFA wins first 2010 ambush marketing ruling


FIFA has secured its first ruling against ambush marketers, earning a court judgment against Pretoria's Eastwoods Tavern. The popular sports bar is located close to the Loftus stadium, one of the venues that will host games during next year's Soccer World Cup tournament.



Eastwoods Tavern had carried the legend "World Cup 2010" below the main signage on its roof. At the same time it erected banners featuring the flags of a number of prominent soccer-playing countries accompanied by the numerals 2010 along with the words "Twenty Ten South Africa".

FIFA obtained a judgment with costs against Eastwoods....


Please log in to read the rest of this article.

New to Managing Intellectual Property? Take advantage of one week’s FREE access and become a Managing IP member today. It’s free to join and the benefits start straight away.

Already registered?

Please make sure you log in to read the rest of the article.

Log in

Join us now

Gain 7 days FREE access when you register now.

Join here

profile

Managing IP

ManagingIP

ManagingIP profile

Everything is a marketing opportunity: Newegg holds 24-hour sale to "celebrate victory against patent trolls" http://t.co/Vq4cD5jR1e

Jul 28 2015 08:22 ·  reply ·  retweet ·  favourite
ManagingIP profile

RT @ipcrimegroup: New website to raise awareness of the value of intellectual property and the importance of respecting it http://t.co/QMLG

Jul 27 2015 03:58 ·  reply ·  retweet ·  favourite
ManagingIP profile

@iampaulgrewal @Swiftstories New robes introduced in UK in 2008 https://t.co/6kyjzw4r1Y were compared to Star Trek costumes (by the judges)!

Jul 27 2015 03:56 ·  reply ·  retweet ·  favourite
More from the Managing IP blog


July/August 2015

The 50 most influential people in IP

Our 13th annual list of the 50 most influential people in IP is the most diverse ever. But do you agree with our selections? Join the debate online and on Twitter using the hashtag #MIP50



Most read articles

Supplements