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FIFA wins first 2010 ambush marketing ruling


FIFA has secured its first ruling against ambush marketers, earning a court judgment against Pretoria's Eastwoods Tavern. The popular sports bar is located close to the Loftus stadium, one of the venues that will host games during next year's Soccer World Cup tournament.



Eastwoods Tavern had carried the legend "World Cup 2010" below the main signage on its roof. At the same time it erected banners featuring the flags of a number of prominent soccer-playing countries accompanied by the numerals 2010 along with the words "Twenty Ten South Africa".

FIFA obtained a judgment with costs against Eastwoods....


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RT @WIPO: Next week: Standing Committee on the Law of #Patents. Draft agenda and documents: https://t.co/SSgwtG7Vmi. #SCP24

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2/2 Having said that, the indications are it could be a long time before we know about details of impact on IP (eg conversion of EU rights)

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All our #Brexit coverage is at https://t.co/jpv4cq8XeF - bookmark the page as it will be updated as we get more info & analysis 1/2

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