Managing Intellectual Property

Elle Macpherson lights up INTA Annual Meeting

01 June 2009

Managing IP reports on highlights from the sessions, the keynote speeches and the receptions in Seattle last month

Brand owner, entrepreneur and supermodel Elle Macpherson told attendees at the INTA Annual Meeting last month that staying true to your brand values is the key to surviving the economic recession. Speaking to a packed room at the Meeting in Seattle, and accompanied by photos from her career, Macpherson recounted the launch of her lingerie collection, Elle Macpherson Intimates, and...



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