Green themes in Emerald City
17 May 2009
Emma Barraclough, Seattle
Seattle’s Emerald City moniker may owe much to the greenery-inducing weather patterns of the Pacific Northwest, but its reputation as one of the U.S.’s most environmentally aware cities makes it the ideal place for INTA to host a green and social responsibility themed Annual Meeting
This year’s theme—brands and the socially concerned consumer—was developed by the Meeting’s co-chairs, Katrina Burchell of Unilever and David Grace of Loeb & Loeb. “It is very topical for in-house attorneys at the moment. If you talk to people at big companies they’ll tell you that they’re spending lots of time on environmental issues and consumers’ desire to have environmentally and socially responsible brands,” says Grace.
And Burchell argues that despite the economic downturn, which has made many...
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