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  • Interview: new INTA chief executive Etienne Sanz de Acedo

    May 13, 2013

    Following the retirement of INTA executive director Alan Drewsen this summer, Spanish-born Etienne Sanz de Acedo will take over as chief executive officer from July 1. At present Sanz de Acedo is head of communications for the Office for Harmonization in the Internal Market (OHIM). He spoke to Alli Pyrah about his goals for INTA and the challenges that lie ahead.

  • Food brands: avoid getting burned

    May 08, 2013

    The image rights of celebrity chefs and the trademark issues involved in launching a food-themed reality TV show were among the topics considered at a panel discussion during INTA's Annual Meeting yesterday.

  • Halliburton: A brand full of energy

    May 08, 2013

    Sue Windham of Halliburton, based in Carrollton, Texas, spoke to James Nurton about trademark and copyright work, how to help employees monitor counterfeiting and why responsiveness in outside counsel is key.

  • Are you an ambush marketer?

    May 08, 2013

    At yesterday’s session on ambush marketing, lawyers and advertisers argued for a balanced approach to the problem, because many brand owners will find themselves on both sides of the debate.

  • New INTA CEO to push global expansion

    May 08, 2013

    Etienne Sanz de Acedo will become INTA’s new Chief Executive this summer. One of his first priorities, he told INTA Daily News yesterday, is to expand the organization’s activities into developing markets.

  • EU and US pursue trade deal

    May 08, 2013

    Nothing highlights the varying attitudes to IP around the world like trade negotiations. In an interview with the INTA Daily News yesterday, Anders Jessen of the European Commission talked through the multiple trade deals Europe is in the process of negotiating, and explained how cultural and intellectual differences drive such agreements.

  • Where will plain packaging rules land next?

    May 07, 2013

    Plain packaging for tobacco products has been implemented in Australia, and its impact on trademark rights could extend to other jurisdictions and even industries. Peter Leung explains.

  • The best and biggest online INTA tools

    May 07, 2013

    INTA’s Global Trademark Research platform is expanding, with Industry Perspectives and Practitioner Checklists. Simon Crompton explains all the things on offer to INTA members.

  • Five tips for trademark administrators and paralegals

    May 07, 2013

    No matter where they are in their careers, trademark administrators and paralegals can always use a few more organization tools.

  • INTA past, present and the future

    May 07, 2013

    At yesterday’s Opening Ceremony, outgoing Executive Director Alan Drewsen said goodbye, while President Toe Su Aung highlighted INTA’s achievements and laid out plans to continue INTA’s push to strengthen its international presence and to tackle Internet infringement

  • Jerry Jones, Dallas Cowboys: The business of branding

    May 07, 2013

    When Jerry Jones bought the Dallas Cowboys NFL franchise in 1989, the first thing he did was identify what he could monetize. “It was the brand,” he said yesterday in a keynote address at the INTA Annual Meeting. “You take the passion, tradition, entertainment value and visibility and go to town with the brand.”

  • Role play demonstrates the pitfalls of social media

    May 07, 2013

    “And, action!” declared Lisa Iverson of Neal & McDevitt, as she kicked off a session on social media yesterday morning at INTA's Annual Meeting in Dallas

  • Preserving brand integrity: Heather Foster, Fossil

    May 07, 2013

    Heather Foster, assistant general counsel for Richardson, Texas-based Fossil, spoke to Alli Pyrah about handling a global portfolio, dealing with trademark protection in China, and tackling the misuse of brand names in social media

  • Cloud computing: The issues of a developing technology

    May 07, 2013

    In recent years an increasing number of hot topics at the INTA Annual Meeting have concerned not trends in jurisprudence, or the issues of emerging industries, but the ways in which different media have forced practitioners to take a fresh look at their practice.

  • What's next for geographical indications?

    May 07, 2013

    Peter Leung reviews the latest discussions on the relationship between geographical indications and trademarks, ahead of today's session.

  • What kind of negotiator are you?

    May 06, 2013

    At the advanced mediation training held during INTA’s Annual Meeting, trademark practitioners from all around the world gathered to discuss how to break down obstacles to compromise by understanding the motivations and thought processes of the parties.

  • Interview - Soumit Roy of Whole Foods Market

    May 06, 2013

    Soumit Roy, global transactional counsel for Austin, Texas-based Whole Foods Market, talks to Alli Pyrah about the value of relationships, building an umbrella brand and the difference between a luxury brand and being "best in class."

  • Making trademarks work harder

    May 06, 2013

    It used to be the case that the role of a trademark was to reassure consumers about who was providing a product or delivering a service. Now, however, trademarks are expected to work much harder.

  • CSR, trademarks and you

    May 06, 2013

    Is your company publishing a sustainability report? If not why not? Emma Barraclough examines the impact of CSR on brand owners.

  • How much should you play with your mark?

    May 06, 2013

    An increasing number of brands are regularly changing or distorting their trademarks in order to retain their appeal—particularly online. Ahead of today’s session Simon Crompton examines the risks and rewards of these so-called fluid marks.

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