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Strippers, lingerie and mouthguards – ambush marketing and rugby

Peter Ollier, Hong Kong


As well as seeing their team win the tournament for the first time in 24 years, the organisers of the Rugby World Cup in New Zealand were successful in their battle against ambush marketing

But with the host nation claiming that taking part in the World Cup costs the All Blacks money because it cannot earn revenue from the team sponsors, the International Rugby Board may have to relax the rules for the next...


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