Aggressive ambush marketing strategy for London Olympics
With less than a year to go to the Olympic Games in London, the UK is pursuing aggressive legislation, litigation and policing of ambush marketing
In March the government released its most specific proposals
for legislation, following the 2006 London Olympic Games
and Paralympic Games Act.
These included a list of specific bans on sky-writing,
flyers, posters, billboards and projected advertising within
200 metres of...
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