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Goats, bricks and total colour management

Fionn O'Raghallaigh, Paris

Goats eating grass on a restaurant roof might be a surreal basis for a trade mark infringement claim, but it was just one of the many examples given in a session on non-traditional marks at the AIPPI Congress this week

The workshop first focused on the difference between the US and Europe for filing three-dimensional marks, but also looked at the world of colour, scents, sounds and buildings - which is where the goats came in.

Looking at the US, moderator Robert Sacoff of Pattishall McAuliffe Newbury Hillard & Geraldson explained that "product design can never be...

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