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Ambush marketing: how far can you go?

James Nurton, London


After a dispute over the legality of orange mini dresses dominated the first week of the FIFA World Cup, Managing IP examines FIFA’s guidelines on ambush marketing

FIFA, which organises the World Cup as well as other global football tournaments, has published guidelines providing advice for businesses wishing to carry out advertising or marketing. The guidelines cover use of FIFA’s official marks and other rights.


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