Ambush marketing: how far can you go?
After a dispute over the legality of orange mini dresses dominated the first week of the FIFA World Cup, Managing IP examines FIFA’s guidelines on ambush marketing
FIFA, which organises the
World Cup as well as other global football tournaments, has
published guidelines providing advice for businesses
wishing to carry out advertising or marketing. The guidelines
cover use of FIFAs official marks and other rights.
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