What to do when an advert goes too far
01 May 2009
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Managing Intellectual Property
The economic downturn has prompted an increase in assertive advertising in sectors such as groceries and financial services. Advertising regulatory bodies in Europe provide a practical approach for companies wishing to curb the advertising excesses of their competitors
Companies aggrieved at adverts run by their competitors have long had recourse to the courts to seek assistance in preventing further dissemination of misleading or libellous material and to obtain damages for losses suffered as a result. Claims are often initiated under a variety of causes of action, from trade libel to trade mark or copyright infringement and, more recently, under a plethora of UK and European rules and regulations established to protect both consumers and competitors from misleading and unfair adverts and comparisons....
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