What to do when an advert goes too far
The economic downturn has prompted an increase in assertive advertising in sectors such as groceries and financial services. Advertising regulatory bodies in Europe provide a practical approach for companies wishing to curb the advertising excesses of their competitors
Companies aggrieved at adverts run by their competitors have
long had recourse to the courts to seek assistance in
preventing further dissemination of misleading or libellous
material and to obtain damages for losses suffered as a result.
Claims are often...
Please log in
to read the rest of this article. New to Managing Intellectual Property?
Take advantage of free access to up to 5 articles on Managing IP and become a member today. It’s free to join and the benefits start straight away.
Please make sure you log in to read the rest of the article.
Join us nowGain FREE access to up to five free articles when you register now.