As well as seeing their team win the tournament for the first time in 24 years, the organisers of the Rugby World Cup in New Zealand were successful in their battle against ambush marketing
As the first game of the 2011 Rugby World Cup kicks off in Auckland today, the battle between sponsors and non-sponsors over ambush marketing will also begin
With less than a year to go to the Olympic Games in London, the UK is pursuing aggressive legislation, litigation and policing of ambush marketing
After a dispute over the legality of orange mini dresses dominated the first week of the FIFA World Cup, Managing IP examines FIFA’s guidelines on ambush marketing
Read this year's INTA Daily News - published daily by Managing IP direct from the 134th INTA Annual Meeting in Washington DC