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October 28, 2011
As well as seeing their team win the tournament for the first time in 24 years, the organisers of the Rugby World Cup in New Zealand were successful in their battle against ambush marketing
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September 09, 2011
As the first game of the 2011 Rugby World Cup kicks off in Auckland today, the battle between sponsors and non-sponsors over ambush marketing will also begin
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August 09, 2011
With less than a year to go to the Olympic Games in London, the UK is pursuing aggressive legislation, litigation and policing of ambush marketing
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June 18, 2010
After a dispute over the legality of orange mini dresses dominated the first week of the FIFA World Cup, Managing IP examines FIFA’s guidelines on ambush marketing