As China’s year of the dragon approaches, Rovio, the Finnish company that created Angry Birds, will launch a new version of the game for its growing Chinese fanbase – part of a sophisticated licensing strategy in the country
Two of the most successful brand licensors in the world explained how they intend to grow their China businesses at a conference in Hong Kong this week
A US appeals court has dealt a blow to character merchandising, in a copyright and trade mark dispute over the cartoon character Betty Boop
Read this year's INTA Daily News - published daily by Managing IP direct from the 134th INTA Annual Meeting in Washington DC