Making plans as INTA president
Tish Berard, the new president of the International Trademark Association, discusses the association’s plans for 2018 in an interview with Ellie Mertens
Tish Berard tells Managing IP her main goal as INTA
president this year is to implement the recently published
2018-2021 Strategic Plan. Its aims are to:
1) promote the value of trade marks and
2) reinforce consumer trust; and
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