The perils of trying to revive a band’s brand
The reissue of music and even groups that were hits in the past is becoming more and more common. One practice is for an artist to build a new career leveraging the former group’s name but, as Marianna Furtado de Mendonça discusses, this can raise problems
Using the brand of a previous band without authorisation
violates the trade mark rights of the holder and represents
parasitic exploitation and unfair competition, giving rise to
eventual settlement of damages. However, such use is normal
practice among musicians who...
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