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The perils of trying to revive a band’s brand


The reissue of music and even groups that were hits in the past is becoming more and more common. One practice is for an artist to build a new career leveraging the former group’s name but, as Marianna Furtado de Mendonça discusses, this can raise problems

Using the brand of a previous band without authorisation violates the trade mark rights of the holder and represents parasitic exploitation and unfair competition, giving rise to eventual settlement of damages. However, such use is normal practice among musicians who...


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