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New gTLDs – Understanding and mitigating the risks of the ‘super six’


The new gTLD programme is creating a much larger world for rights owners to monitor and protect their brands. Elisa Cooper discusses the six categories that merit special attention from brand protection professionals

As companies are making new gTLD-related (generic top-level domain) decisions regarding where to register, block and police, having a thorough understanding of the different categories of top-level domains (TLDs) can provide a much needed starting point. Each of the "Super...


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