Letter from the editor

01 March 2010

Have you or your company experienced problems protecting your brand in China? For plenty of businesses, the answer is yes. Trade mark owners often complain that counterfeiters, corrupt officials and local protectionism make protecting and enforcing their rights more difficult in China than in many other markets.

But as Asia editor Peter Ollier explains in this month's cover story, some IP problems are entirely avoidable. Rather than being the result of dishonest or incompetent officials, many brand owners encounter problems because they fail to understand how China's trade mark system works. That's not always their fault: some are advised by local...

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