marked the beginning of this year’s research
process. Questionnaires will be available to fill in from
October 1, and the rankings will be published from February
Our senior researchers Jakob Schnaidt and Kingsley Egbuonu
took part in yesterday’s webinar, along with Phil
Cox, president of Global Law Marketing, who provided an
independent perspective on completing questionnaires and
As well as setting out how the research works and showing
examples of our questionnaires, the researchers did their best
to answer a wide variety of questions that listeners sent in.
These included: How do we decide who to interview? Is it better
to suggest small or large clients? Is there a limit on how many
attorneys can be submitted? Can quantitative information be
provided? And can we do interviews in languages other than
If you have any questions about the 2016 IP Stars research,
to the webinar is a good place to start. We will also be
posting a FAQ based on the questions received on the IP Stars
What you think of directories
However, the webinar was not only about answering questions;
we also asked some of the audience.
- The first was "How important are legal directory rankings
to your firm from a marketing perspective?" 34% said "Very
important", 35% said "Important" and just 4% said "Not
important" while 28% said "Depends on the directory".
- Second, we asked "Where do you mention your legal
directory rankings?" 24% said "Business pitch documents", 32%
said "Website", 1% said "Email signature" and 3% "Other"
while 40% said "All of the above".
- Finally, in answer to the question "Would you be
interested in joining a webinar dedicated to how firms can
use directory rankings in marketing?" 51% said "Yes,
definitely", 39% said "Possibly" and 10% said "No".