In the chaos following the creation of the universe, the
immense disruption created many stars. Similarly, the dramatic
collision of big capital and new technology at the dawn of the
Internet spurred lots of startups, and lots of innovation,
writes thought leader and author Tony Davila in Harvard
So how can companies capture that energy to spawn
innovations of their own? Well, Davila writes, they need to
create "startup ecosystems". They need to create ways for
employees with diverse backgrounds to interact, and very
strategic opportunities for them to exchange ideas and
In short: They need a plan to foster innovation.
Innovation strategy is the subject of an upcoming
Bloomberg BNA New York conference, Owning
the Future: Innovation Leadership.
The June 11 event will pull in some big names in innovation
strategy, including Marshall Phelps, considered the father of
modern corporate patent strategy, and known for increasing the
value of IBM’s IP holdings from less than $21
million to over $2 billion inside of five years. He was also
personally recruited out of retirement by Bill Gates to head
Microsoft’s patent strategy division.
In addition, Phelps will be joined
by Brian Hinman (top right), the chief innovation officer at
Philips IP, and David Kappos (bottom right), former
undersecretary of commerce and director of the USPTO until 2013
and current partner at Cravath, Swaine & Moore. These
innovation experts will share insights from their experience as
industry leaders and as one of the most sought-after
private-practice attorneys in IP representation today.
Speakers at the New York conference will discuss the IP
strategies they have utilised that have traditionally been
successful, how innovation has changed and what is effective in
the current global market. They will also share their insights
on why innovation is becoming more and more difficult to
achieve, and how attorneys and executives can adapt.
The conference takes place amid a larger legal and
regulatory upheaval that is radically changing the
relationships that IP holders have with their intellectual
property. Emerging legal regimes are making it easier for new
technology companies to carve out IP stakes in new
Like the young universe, the current legal landscape is
shaping up as a perfect way to incubate innovation and create
space for new IP to emerge.
The key is to have a strategy to generate your own
about the conference on June 11 in Bloomberg Tower, 731
Lexington Avenue, from 6:00 pm-9:00 pm.