team within DG Internal Market is touting its model of the
Inventor Trail – a roadmap designed to focus policy
makers’ minds on helping companies develop their
innovative businesses in a conception-to-export way.
Kerstin Jorna, head of the IP team within DG
Internal Market, says the Inventor Trail is not a
"disruption but an evolution" in the Commission’s
way of thinking, designed to remind policy makers that all
rules have a purpose.
"IP is not a purpose in itself. It is a tool for jobs and
growth," she told Managing IP.
The Commission needs to be congratulated for putting IP in
the bigger commercial picture. As Jorna says, the goal of the single market is to raise
levels of growth in the EU. The Commission’s
commitment to evidence-based policy making is also to be
welcomed: Jorna says she wants to beef up the
Commission’s own expertise in the area of IP
economics, as well as facilitating a new network of IP
economists across the EU to share information and
But the Commission needs to ensure that it takes IP users,
as well as IP owners, along the Inventor Trail too. Of course
in many cases their interests will be the same, and Jorna was
clear about the advantages that new rules on collecting
societies and pan-EU licensing will have for consumers who want
to access cultural material online.
In areas such as free trade deals, Jorna says that the
Commission needs to consider the Inventor Trail and ensure that
the IP chapter "makes sense" for companies on both sides. But
should the goal of IP policy making always be to facilitate
corporate growth – or does that lead to an ACTA-style backlash. Let us know.