The revolution starts in the Baltics: we’re improving Managing IP’s website, starting with this article on trade mark reforms in Lithuania. From now on, subscribers will be able to read our specialist articles as soon as they are written, rather than having to wait for the end of the month. We’ve also improved various internal systems (I won’t bother you with the details) to make the articles more interactive and relevant.
If you want to know more about why this is important, here’s a potted history.
Managing IP 1.0: This is the traditional publishing model – we commission articles from specialist authors (lawyers, attorneys, accountants etc); the articles get sent to us; we edit and design them; the magazine is printed and the copies are distributed around the world. It can take several weeks from an article being written to you reading it.
Managing IP 2.0: Since 1999, we’ve had a website, which includes all the articles published in the magazine (some subscribers still don’t realise this: for their benefit, you can access previous issues via the Archive tab). This means that on the first day of the month you can read everything in the latest issue online; you don’t have to wait for the hard copy to arrive. If we have your email address, we’ll even let you know when it’s live. That’s better, but there can still be a delay between when an article is ready and the day of publication. Now that’s changing.
Managing IP 3.0: From this week, as soon as an article is submitted and edited, it will be available online to subscribers and included in our email alerts. Of course, everything will still be published on paper but for those of you that like to read articles on the website (and there are more of you every week) you will have be able to do so days or even weeks earlier than you could before. In publishing jargon, it’s called web-first.
The article on Lithuania (which, incidentally, covers changes to the genuine use standard – a highly topical issue in European trade marks) is the first one to be published this way. More will follow next week, ahead of publication in the July/August issue.
At the same time, we’re making articles more interactive: we will be including more hyperlinks (at least as long as it’s legal to do so) and prominent links to related articles in Managing IP, and encouraging feedback from readers through comments. We’ll also be adding more pictures and infographics. Further improvements will come soon, including deeper integration with our twitter, LinkedIn and other social media pages.
So what will Managing IP 4.0 be like? Who knows, but here are two predictions: it will be more mobile (two-thirds of you read our last email on a mobile device) and more open. With that in mind, if there are features and changes you would like to see, please use the comment function to let us know. We want you to tell us what you want.