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Tips on modernising your trade mark practice from PepsiCo’s Sergio Barragan

Ellie Mertens, New York


A panel of in-house and outside counsel at the ASIPI meeting in Rio de Janeiro discussed how trade mark attorneys can remain relevant in changing times

“We live in a rush, and trade marks are not an exception,” began Sergio Barragan, trade mark counsel at PepsiCo, on a panel at the ASIPI 2018 Congress on November 26. The first consequence of modern technology on trade mark...


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