Profile: Louis Vuitton’s Peter Chong on anti-counterfeiting strategy in China
Karry Lai speaks to the luxury brand’s civil enforcement head in China about tackling imitation counterfeits and strategies for trade mark protection
Meet Peter Chong, director of civil enforcement for Louis
Vuitton’s IP matters in China. Chong joined Louis
Vuitton’s Shanghai office in 2010 after spending
three years in the company’s Hong Kong office.
Managing the company’s civil litigation issues in
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