IP Clinic: Social media dos and don’ts for brands
26 June 2018
|
Ellie Mertens, New York
Social media is an integral part of any modern marketing campaign. Managing IP identifies some success stories and some blunders that brands have made
Both an informal culture and direct two-way communication
make social media distinct from other marketing strategies, and
present certain IP issues. The platforms require cultural
understanding, responsiveness, and a solid legal framework to
navigate effectively.
Why is social media marketing...
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