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Interview: Yihong Ying, IP counsel at Starbucks, on trade mark enforcement in China

Karry Lai, Hong Kong


Karry Lai talks to Ying about the challenges of managing consumer-generated IP in the digital age and strategies to fight trade mark squatters

Starbucks’ siren logo has undoubtedly become one of the most recognisable logos in the world. Behind the scenes, a lot of work goes into creating and maintaining a brand that provides customers with consistent products and experiences around the world....


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