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The increasing challenge of combatting counterfeit sports products

Patrick Wingrove, London

Speakers from the NFL, NBA and Barcelona soccer club say enforcement against counterfeit sports goods is becoming more difficult, with a shift towards mobile ecommerce and social media providing copycats with news ways of targeting consumers

Sports brands have long had to fend off an unrelenting stream of counterfeit goods. Jerseys, shirts, socks and balls, and non-sports related goods such as mobile phone covers and jewellery, are all fair game as far as copycats are concerned.

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