Technology – a blessing and curse for brands
Ellie Mertens analyses the biggest takeaways from INTA’s Brands and Innovation conference in New York, including geographical overlap, counterfeiting, digital printing technology and social media
Nearly 300 trade mark lawyers – 30% in house and
45% international – attended INTA’s
Brands and Innovation conference in New York this month to
discuss how the brand landscape is changing in the face of
technological innovation, and what...
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