AI is coming and it will change trade mark law
The rise of artificial intelligence may mean some of the historic concepts and principles of trade mark law will simply no longer apply or will have to be interpreted differently, write Lee Curtis and Rachel Platts of HGF
Sitting at home or at work today, one might presume that the
way product suggestions are made and how the product purchasing
process is conducted has remained static over the years. That
is not the case, however. The way products...
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