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Customising and personalising brands


In the penultimate article in our series by MARQUES members, Nicoletta Galizia shares some examples of customisation and personalisation of brands, and provides tips for trade mark owners

Brand owners have long forged personal connections with consumers by offering products customised to their particular tastes. Today, a number of brand owners offer a different kind of customisation: custom branding. What differentiates these offerings from the custom-made products of...


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RT @5thCircAppeals: Electronic filing! #SCOTUS https://t.co/t2Sc5HyqnY

Jul 24 2017 03:45 ·  reply ·  retweet ·  favourite
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RT @mdloney: "at least one organization predicts this bill of having as little as a 4% chance of being enacted" https://t.co/1iNz7RnTy6

Jul 24 2017 03:20 ·  reply ·  retweet ·  favourite
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Analysis of UKSC decision in Lilly v Actavis - incl. comparison table between old & new test & Protocol Qs #patent… https://t.co/VDilPUG7m5

Jul 24 2017 02:22 ·  reply ·  retweet ·  favourite
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