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Innovation and IP as part of the company’s branding strategy


With the steadily increasing role of technology in society, many companies seek to promote their innovative power more widely, as an integral part of their overall brand image. Zeeger Vink explores how IP rights can support such a strategy

The terms New, Improved or Patented will hardly surprise consumers anymore, as they have been used throughout time to communicate product innovations. Today, with the steadily increasing role of technology in society, many companies seek to promote their innovative power...


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Mexico amends its trade mark opposition system https://t.co/FOWV5GmVo6 Legislation that amends Mexico’s trade mark… https://t.co/X6imNoP8dL

Apr 20 2018 02:41 ·  reply ·  retweet ·  favourite
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Lijun Kong and Quan Kang of DEQI analyse a number of cases in which the courts have considered supplementary experi… https://t.co/av6fDpHQNy

Apr 20 2018 01:00 ·  reply ·  retweet ·  favourite
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Tina Tai and Guo Yu of China Patent Agent examine the difficulty of having supplementary experimental data consider… https://t.co/Ovz2zcbPOl

Apr 20 2018 08:00 ·  reply ·  retweet ·  favourite
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