InternationalUSRemember you can easily switch between MIP US and MIP International at any time

Innovation and IP as part of the company’s branding strategy


With the steadily increasing role of technology in society, many companies seek to promote their innovative power more widely, as an integral part of their overall brand image. Zeeger Vink explores how IP rights can support such a strategy

The terms New, Improved or Patented will hardly surprise consumers anymore, as they have been used throughout time to communicate product innovations. Today, with the steadily increasing role of technology in society, many companies seek to promote their innovative power...


Please log in to read the rest of this article.

New to Managing Intellectual Property? Take advantage of free access to up to 5 articles on Managing IP and become a member today. It’s free to join and the benefits start straight away.

Already registered?

Please make sure you log in to read the rest of the article.

Log in

Join us now

Gain FREE access to up to five free articles when you register now.

Join here

profile

Managing IP

ManagingIP

ManagingIP profile

RT @5thCircAppeals: Electronic filing! #SCOTUS https://t.co/t2Sc5HyqnY

Jul 24 2017 03:45 ·  reply ·  retweet ·  favourite
ManagingIP profile

RT @mdloney: "at least one organization predicts this bill of having as little as a 4% chance of being enacted" https://t.co/1iNz7RnTy6

Jul 24 2017 03:20 ·  reply ·  retweet ·  favourite
ManagingIP profile

Analysis of UKSC decision in Lilly v Actavis - incl. comparison table between old & new test & Protocol Qs #patent… https://t.co/VDilPUG7m5

Jul 24 2017 02:22 ·  reply ·  retweet ·  favourite
More from the Managing IP blog


null null null

Mid Year 2017

Eastern District suffers Heartland attack

The Supreme Court’s TC Heartland v Kraft decision has been hailed as the death knell for the Eastern District of Texas, with one analysis predicting a 69% drop in filing there. But, as Natalie Rahhal reports, the picture may be more nuanced than that



Most read articles

Supplements