Sustainable brands, eco-labels and the new EU certification mark
Consumers are turning green. Gabriele Engels and Ulrike Grübler discuss what this means for the legal protection of brands, from eco-labelling to the new EU certification mark
There is little doubt that we have seen an increase in
environmental consciousness in most parts of the world over the
past few years. Terms such as green, responsible and
sustainable have become very popular and several market studies
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