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Interview: Inside PIPCU’s anti-counterfeiting drive

Kingsley Egbuonu, London

As the UK’s Police Intellectual Property Crime Unit launches a new campaign, Managing IP spoke to DCI Danny Medlycott about what brand owners can do to help enforcement authorities fight criminals and raise awareness

DCI Danny MedlycottThe Police Intellectual Property Crime Unit (PIPCU) this week launched a public awareness campaign warning consumers of the health and safety risks posed by counterfeit cosmetics and electrical appliances.

In a statement accompanying the launch, PIPCU estimated UK consumers spend...

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