IP Clinic: Who is the average consumer in trade mark law?
Understanding the “average consumer” is the key to resolving many questions related to trade mark law. But who is he or she?
The academic Since we all live within a consumer society,
the "average consumer" was considered so familiar that we may
have taken it for granted. However along with Graeme Dinwoodie
(Oxford) and Ilanah Simon Fhima (UCL) I have been exploring
Please log in
to read the rest of this article. New to Managing Intellectual Property?
Take advantage of free access to up to 5 articles on Managing IP and become a member today. It’s free to join and the benefits start straight away.
Please make sure you log in to read the rest of the article.
Join us nowGain FREE access to up to five free articles when you register now.