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IP Clinic: Who is the average consumer in trade mark law?

Understanding the “average consumer” is the key to resolving many questions related to trade mark law. But who is he or she?

The academic Since we all live within a consumer society, the "average consumer" was considered so familiar that we may have taken it for granted. However along with Graeme Dinwoodie (Oxford) and Ilanah Simon Fhima (UCL) I have been exploring this...

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