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Lacoste loses its trade mark in China


Case of the Year: Lacoste v Jin Zhongneng

The result

Lacoste’s crocodile mark revoked for non-use

The impact

Bar raised on what counts as use of a trade mark

Trade mark squatters are a major problem for international brand owners in China. Lawyers have consistently advised clients of the need to register early and broadly to protect their mark, but the recent revocation of French clothing brand Lacoste's mark shows that active use and management of a mark is also needed, alongside registration.

Lacoste received protection for its crocodile logo and related marks in 2003 for class 16, which covers various paper goods. In 2007, Jin Zhongneng filed for revocation of the mark in class 16 due to three consecutive years of non-use. The Trademark Office revoked the mark in 2009. The Trademark Review and Adjudication Board (TRAB) reversed, finding that there was evidence of use.

On Jin's appeal to the Beijing...


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Come to our booth #1320 at #inta15 to get your copy of our special 25th anniversary issue and try our new app! http://t.co/289yYE0Ixw

May 3 2015 08:04 ·  reply ·  retweet ·  favourite
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Speakers confess public speaking slip-ups at #INTA15. Wardrobe malfunction stories include an Italian in a mismatched suit. He seemed upset

May 3 2015 07:19 ·  reply ·  retweet ·  favourite
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does funny=money? speakers offer tips on public speaking. Be yourself is the takeaway. #INTA15 http://t.co/5UdwsZEGNi

May 3 2015 07:07 ·  reply ·  retweet ·  favourite
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