APRAM reacts to plain packaging proposals
From December 1, Australia will adopt plain packaging for
tobacco products – a standardised pack on which is
printed the trade mark in standard size, font and place, with
no logo and no colour. The aim is to knock out the attractive
appearance of the packaging, supposedly suggesting a
"glamorous" world of tobacco.
This subject is under consideration in Europe: a revision of
the Directive related to tobacco products is being contemplated
by the European Commission. The UK, like all...
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