APRAM reacts to plain packaging proposals


From December 1, Australia will adopt plain packaging for tobacco products - a standardised pack on which is printed the trade mark in standard size, font and place, with no logo and no colour. The aim is to knock out the attractive appearance of the packaging, supposedly suggesting a "glamorous" world of tobacco.

This subject is under consideration in Europe: a revision of the Directive related to tobacco products is being contemplated by the European Commission. The UK, like all...


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April 2014

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