APRAM reacts to plain packaging proposals
From December 1, Australia will adopt plain packaging for
tobacco products - a standardised pack on which is printed the
trade mark in standard size, font and place, with no logo and
no colour. The aim is to knock out the attractive appearance of
the packaging, supposedly suggesting a "glamorous" world of
This subject is under consideration in Europe: a revision of
the Directive related to tobacco products is being contemplated
by the European Commission. The UK, like all...
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