Strategies for hiding designs


Will Corbett and David Stone present a series of options for protecting a design without disclosing it to competitors

On July 18 this year there were numerous press reports that Apple intended to change the well-established dock connector on its products, including the iPhone. Rumours had been circulating online since at least early 2012, but the July reports cited recently published US (utility) patents as proof of Apple's plans. To the uninitiated, US 8,222,773 (published July 17 2012) appears to show an unexceptional FireWire connection (in contrast to other Apple patents, such as US 8,212,859, which clearly foreshadow un-launched products, such as head mounted displays), and indeed the port had been shown in previous patents. But that didn't stop the speculation....



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