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How can I make the most of the potential new gTLDs?


With hundreds of new strings applied for, how should I approach them?

The .brand applicant

I have been involved in domain names in Philips IP&S for some time and we took the lead to present the business case for a new gTLD to the executive committee.

We advised that we should apply in about October last year. When we presented it, the executive committee took the decision on the same day. We are now working together with the sectors to get input on more detailed business plans. That takes some time.

We have applied for two new gTLDs: .philips and .philips (in Chinese). This is in line with our branding policy in the company which is mainly to use the Philips brand. We do have a number of sub-brands and we did discuss applying for those too but it is a big investment and every application requires a solid business case. In the end we decided not to apply for those.


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@TGraulund If anyone could explain the logic behind putting fees up by this amount, in current business environment, we'd be grateful!

May 29 2015 02:58 ·  reply ·  retweet ·  favourite
ManagingIP profile

Re-reading W-L v Actavis patent judgment http://t.co/niQjifQbcg & wondering about likelihood of appeal to @UKSupremeCourt Any views?

May 29 2015 10:40 ·  reply ·  retweet ·  favourite
ManagingIP profile

Wondering how much longer this will take ... #TPP https://t.co/lIqPx5MRLd

May 29 2015 10:27 ·  reply ·  retweet ·  favourite
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