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How can I make the most of the potential new gTLDs?


With hundreds of new strings applied for, how should I approach them?

The .brand applicant

I have been involved in domain names in Philips IP&S for some time and we took the lead to present the business case for a new gTLD to the executive committee.

We advised that we should apply in about October last year. When we presented it, the executive committee took the decision on the same day. We are now working together with the sectors to get input on more detailed business plans. That takes some time.

We have applied for two new gTLDs: .philips and .philips (in Chinese). This is in line with our branding policy in the company which is mainly to use the Philips brand. We do have a number of sub-brands and we did discuss applying for those too but it is a big investment and every application requires a solid business case. In the end we decided not to apply for those.


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In 2014 the CJEU clarified the rules on patentability of stem cells. Latest ruling out today ($)http://t.co/j6unWRbouO #IP2014

Dec 18 2014 02:43 ·  reply ·  retweet ·  favourite
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This June, the Delhi HC held that taglines and slogans are protected by trade mark #IP2014 ($)http://t.co/Qsdc00s8YR http://t.co/MT5AdL0dlo

Dec 18 2014 05:26 ·  reply ·  retweet ·  favourite
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#newgtlds started sunrising late '13, but really picked up steam in '14. Great for branding or a headache? #IP2014 ($)http://t.co/hSR3H63Aj5

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