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How can I make the most of the potential new gTLDs?


With hundreds of new strings applied for, how should I approach them?

The .brand applicant

I have been involved in domain names in Philips IP&S for some time and we took the lead to present the business case for a new gTLD to the executive committee.

We advised that we should apply in about October last year. When we presented it, the executive committee took the decision on the same day. We are now working together with the sectors to get input on more detailed business plans. That takes some time.

We have applied for two new gTLDs: .philips and .philips (in Chinese). This is in line with our branding policy in the company which is mainly to use the Philips brand. We do have a number of sub-brands and we did discuss applying for those too but it is a big investment and every application requires a solid business case. In the end we decided not to apply for those.


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Miguel Angel Margáin @ma_margain of @IMPI_Mexico - 1 of the #MIP50 http://t.co/bVOCcdBnOw i-v http://t.co/1XNuWRdxmH http://t.co/1765L0Ljit

Jul 31 2015 05:13 ·  reply ·  retweet ·  favourite
ManagingIP profile

Some sort of progress https://t.co/JTvLElosgg

Jul 31 2015 04:16 ·  reply ·  retweet ·  favourite
ManagingIP profile

Speaking of trade secrets ... Thanks to Jim Pooley for sending over a copy of his new book. Look forward to reading! http://t.co/OzRomeN63A

Jul 31 2015 03:36 ·  reply ·  retweet ·  favourite
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