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How can I make the most of the potential new gTLDs?


With hundreds of new strings applied for, how should I approach them?

The .brand applicant

I have been involved in domain names in Philips IP&S for some time and we took the lead to present the business case for a new gTLD to the executive committee.

We advised that we should apply in about October last year. When we presented it, the executive committee took the decision on the same day. We are now working together with the sectors to get input on more detailed business plans. That takes some time.

We have applied for two new gTLDs: .philips and .philips (in Chinese). This is in line with our branding policy in the company which is mainly to use the Philips brand. We do have a number of sub-brands and we did discuss applying for those too but it is a big investment and every application requires a solid business case. In the end we decided not to apply for those.


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Uber, Garcia v Google, Verizon, and a "terribly poor" CAFC decision are in our weekly round-up http://t.co/vpXJdThS7K http://t.co/kM1IVpBzB8

Dec 20 2014 06:19 ·  reply ·  retweet ·  favourite
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Another highlight of #ip2014 = launch of #ipwomen network http://t.co/XhQqPJKQzy Pleased to see IP profession addressing diversity!

Dec 19 2014 05:59 ·  reply ·  retweet ·  favourite
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Apple & Samsung settled (outside US) as did Google & Viacom. Did 2014 see mediation take off? ($) http://t.co/tWLQ72pqcI #ip2014

Dec 19 2014 05:55 ·  reply ·  retweet ·  favourite
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