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How can I make the most of the potential new gTLDs?


With hundreds of new strings applied for, how should I approach them?

The .brand applicant

I have been involved in domain names in Philips IP&S for some time and we took the lead to present the business case for a new gTLD to the executive committee.

We advised that we should apply in about October last year. When we presented it, the executive committee took the decision on the same day. We are now working together with the sectors to get input on more detailed business plans. That takes some time.

We have applied for two new gTLDs: .philips and .philips (in Chinese). This is in line with our branding policy in the company which is mainly to use the Philips brand. We do have a number of sub-brands and we did discuss applying for those too but it is a big investment and every application requires a solid business case. In the end we decided not to apply for those.


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Our weekly round-up: Teleworking, Apple, Aereo, Canadian trade marks, patent reform latest http://t.co/RznN1hcQkY http://t.co/rwn9PPTQhh

Nov 22 2014 10:08 ·  reply ·  retweet ·  favourite
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Further judgment in ASSIA v BT ADSL patent litigation today http://t.co/Mbcz1buWMa SC appeal denied. Sounds like BT developing workaround

Nov 21 2014 04:06 ·  reply ·  retweet ·  favourite
ManagingIP profile

Merck trademark coexistence agreement governed by German (not US) law - English judge http://t.co/74h5PPvf4s

Nov 21 2014 04:03 ·  reply ·  retweet ·  favourite
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