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How can I make the most of the potential new gTLDs?


With hundreds of new strings applied for, how should I approach them?

The .brand applicant

I have been involved in domain names in Philips IP&S for some time and we took the lead to present the business case for a new gTLD to the executive committee.

We advised that we should apply in about October last year. When we presented it, the executive committee took the decision on the same day. We are now working together with the sectors to get input on more detailed business plans. That takes some time.

We have applied for two new gTLDs: .philips and .philips (in Chinese). This is in line with our branding policy in the company which is mainly to use the Philips brand. We do have a number of sub-brands and we did discuss applying for those too but it is a big investment and every application requires a solid business case. In the end we decided not to apply for those.


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Just been interviewing Fred Reinhart, president of @AUTM_Network V interesting chat about open innovation - will be on the site next week

Jun 30 2015 05:05 ·  reply ·  retweet ·  favourite
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New EU General Court rules effective tomorrow http://t.co/asyjufhrs9 More info here ($/trial) http://t.co/0P9ESxFke4 Imp't for OHIM appeals

Jun 30 2015 03:51 ·  reply ·  retweet ·  favourite
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Why biotechs may prefer trade secrets to patents - @mdloney reports from #BIO2015 http://t.co/n7MyHccpab ($/trial) http://t.co/8cTcxSHj9M

Jun 30 2015 02:04 ·  reply ·  retweet ·  favourite
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