How can I make the most of the potential new gTLDs?


With hundreds of new strings applied for, how should I approach them?

The .brand applicant

I have been involved in domain names in Philips IP&S for some time and we took the lead to present the business case for a new gTLD to the executive committee.

We advised that we should apply in about October last year. When we presented it, the executive committee took the decision on the same day. We are now working together with the sectors to get input on more detailed business plans. That takes some time.

We have applied for two new gTLDs: .philips and .philips (in Chinese). This is in line with our branding policy in the company which is mainly to use the Philips brand. We do have a number of sub-brands and we did discuss applying for those too but it is a big investment and every application requires a solid business case. In the end we decided not to apply for those.


Please log in to read the rest of this article.

New to Managing Intellectual Property? Take advantage of one week’s FREE access and become a Managing IP member today. It’s free to join and the benefits start straight away.

Already registered?

Please make sure you log in to read the rest of the article.

Log in

Join us now

Gain 7 days FREE access when you register now.

Join here

profile

Managing IP

ManagingIP

ManagingIP profile

@alexbhlz @JessicaSobhraj Sync it is - thanks Jessica/Alex! The article is now live here http://t.co/JYLXLqJDN6 (sub/trial req'd)

Aug 21 2014 02:36 ·  reply ·  retweet ·  favourite
ManagingIP profile

RT @iHerreros: Is posting football Vines copyright infringement? http://t.co/OTMQGwhX14 Short answer = it might be, but courts will decide

Aug 21 2014 12:06 ·  reply ·  retweet ·  favourite
ManagingIP profile

Wonder how issues in that @guardian article (prev. tweet) will be affected by new parody exception? http://t.co/Am7DpTFsTY #copyright

Aug 21 2014 11:20 ·  reply ·  retweet ·  favourite
More from the Managing IP blog


July/August 2014

IP’s most influential people 2014

The 50 people in social media, advocacy and debate influencing IP policy



Most read articles

Supplements