Masai.com case fails because of higher burden of proof

Simon Crompton, London


Danish clothing brand Masai has failed to have the Masai.com domain transferred in a UDRP case, illustrating the burden of proof required with a descriptive term

Masai brought the case against Chinese company Ashanti, which had bought Masai.com on the secondary market in 2006. Masai makes branded clothing, including footwear, while Ashanti used the site to link to Africa-related sites.

The Danish company owns several trade marks for Masai, but despite the acquired distinctiveness it must therefore have established (and the obvious similarity to the domain), those marks are less significant in a UDRP case.

This...



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