Round the world in two days

Managing IP is part of Legal Benchmarking Limited, 1-2 Paris Gardens, London, SE1 8ND

Copyright © Legal Benchmarking Limited and its affiliated companies 2026

Accessibility | Terms of Use | Privacy Policy | Modern Slavery Statement

Round the world in two days

The Academic Course is a series of introductions to basic trademark law and practice around the world. But that doesn’t mean everyone in the audience is a novice

“I’ve been practicing law since 1978, but I still found the briefings useful. So many things change in so many countries—it’s impossible to keep up,” said Bill Coughlin, President and CEO of Ford Global Technologies, during the lunch break yesterday: “The range of countries and sessions is always spot on, and updated every year.”

The Academic Course takes place today and yesterday. Among subjects covered on Saturday were the Americas, international treaties, Europe and Australasia. Jeffrey L. Van Hoosear of Knobbe Martens gave the talk on international treaties. “I emphasize that most of the systems I only know from a practical point of view—how they have affected me in my practice,” said Van Hoosear. “But some were launched in the 26 years I have been practicing. My strongest memories are of OHIM opening in Europe. It’s so successful now, but at the start it was really only the small, entrepreneurial companies that were willing to risk the new system. That’s usually the case with these treaties—big companies have too much to lose.”

The second day of the course will look at Asia and Africa, but also include some non-geographic topics, such as famous trademarks and the UDRP system. “The country panels are usually fairly consistent, but we try to insert some more topical discussions every year,” says Dee Henderson of Broadcom, who has helped organize the program for the past four years. It evolved out of a course at John Marshall Law School in Chicago, when someone looked at the attendees and found out more were taking the course for CLE credit than college credit. “In California you have to do 13 hours of CLE every year, but it is looked at on a three-year basis. So if you’ve done nothing for three years and need to get it all in one hit—this is the course you come on!” said Van Hoosear.

The country-by-country analysis is clearly more than just CLE credit to the 55 registrants, however, most of whom were frantically scribbling notes as Van Hoosear explained the importance of the Paris Convention, Community trade mark and Madrid System. He only started doing the session last year as a last-minute replacement. “I love doing it now though, I love being involved with INTA” he said, agreeing that one advantage is the presentation doesn’t change much from year to year. “The questions are fairly similar too—everyone wants to know about money. What are the cost savings, what are the efficiencies, what can I file myself directly?” he added.

The second day of the Academic Course takes place today in Room 154AB.

more from across site and SHARED ros bottom lb

More from across our site

Ranjna Mehta-Dutt, who moved to Chadha & Chadha after 25 years at Remfry & Sagar, says the firm plans to expand its life sciences practice through targeted recruitment and dedicated teams for bigger clients
The initial contempt of court claim targeted Stobbs and the firm’s client for allegedly interfering with the administration of justice
Acquisition of platform developed by Boehmert & Boehmert lawyer set to create a combined platform for patent drafting and prosecution in Europe
Partner Rob Jacob unveils plans to offer a beginning-to-end trademark service, how to make prosecution profitable, and why IP ‘buy-in’ from the CEO stands the firm in good stead
Sponsored by CAS
CAS provides practical pointers on how intellectual property and R&D teams can work in tandem to unlock tangible benefits and avoid wasted spend
Sponsored by CAS
CAS explores how AI is transforming intellectual property, from inventorship and copyright disputes to new demands on patent attorneys
Sponsored by That.Legal
Gillian Tan of That.Legal discusses a recent decision by the Intellectual Property Office of Singapore and what it reveals about the evidential burden in bad-faith trademark claims
Attorneys at Di Blasi, Parente & Associados share how the protection of trade secrets strengthens innovation by bringing together legal practice, regulatory developments, and established international references
Jin Ooi, who joins as a partner today, said he is excited to offer a ‘rounded’ IP service as the firm deepens its litigation expertise in the UK and Europe
As generics celebrate, practitioners believe innovator companies should brace for an ‘uphill battle’ when trying to prove induced infringement
Gift this article