The Australian Football League (AFL) is to apply for the .afl branded gTLD, citing “fan development” as one of its primary motives.
According to the AFL, the domain will make it easier for fans to find relevant online content, will simplify marketing operations and will boost the AFL’s digital media presence.
The AFL is to work with Melbourne IT and ARI Registry Services, and is the second dot-brand applicant to publicly announce a partnership with the two parties. Asian telecoms company StarHub said recently that it will apply for the .starhub domain.
Aussie rules is regarded as being the most widely-played sport in Australia, involving two teams of 22 players each.