How BMW beat infringers in China
06 February 2012
Peter Ollier, Hong Kong
German car maker BMW has won an important court victory in its long-running battle against a business selling clothes in China using a confusingly similar trade mark
At the end of December the Beijing no 2 Intermediate People’s Court awarded BMW Rmb500,000 ($79,000) in damages and granted an injunction against Guangzhou Century Baochi Clothing Company.
BMW’s favourable verdict is the latest stage in a seven-year battle and is the company’s second court victory against the same infringer.
“I do feel some frustration. But as long as a brand owner is prepared to do something, they can still stop...
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