Managing IP’s guide to advertising at the Olympics
29 November 2011
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Emma Barraclough, London
Regulations curtailing brand owners’ rights to advertise and trade during next year’s London Olympic games will be considered by the House of Lords today. Managing IP explains what’s in them and how they will affect trade mark owners
Haven't politicians already passed a law to protect sponsors and prevent ambush marketing at the London Olympics?
Yes. The 2006 London Olympic Games and Paralympic Games Act is already in force. But it included provisions allowing the government to introduce more detailed regulations dealing with a range of issues, including advertising and trading near Olympic venues.
It is these London Olympic Games and Paralympic Games (Advertising and Trading) (England) Regulations 2011 that are now being considered by the UK parliament's upper chamber. Last week Baroness Garden of Frognal introduced the statutory instrument to a Grand Committee of the House of Lords and this afternoon the whole House will consider them.
So what will the new rules cover?
Guidelines published by the government set out the activities that will be banned under the Regulations. These include:
displaying, projecting or exhibiting any kind of advert which includes a logo or business name,...
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