The product, produced by Chinese dairy company Yili, was one of four Chinese brands to be promoted in Transformers 3: Dark of the Moon , out of a total of 68 placements throughout the film.
Shia LaBeouf, who plays the hero Sam Witwicky is seen wearing a t-shirt made by Meters/bonwe, a Chinese casual clothing company. Brains, one of the robots in the film, transforms himself out of a Lenovo Edge computer and, according to an article by UK paper the Financial Times , a TCL flatscreen TV also makes a brief appearance.
"The Chinese brand presence in Transformers: Dark of the Moon was significant, and in time it might be seen as the turning point when Hollywood films meaningfully embraced Chinese brands," said Benjamin Mulcahy, a partner of Sheppard Mullin.
To follow in the footsteps of other Asian brands such as Samsung, which has successfully used product placement to raise...