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Brand owners seek clarity on gTLD rules

Peter Ollier, Singapore

“No-one knows with any certainty where new gTLDs will lead us,” admitted Icann CEO Rod Beckstrom at a press conference on Monday

For brand owners, however - two things are certain: they have to revise their domain name strategy and will face increased costs as they try to cope with a system that is packed with uncertainty.

"The gTLD expansion is of great...

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