Is there no such thing as bad publicity?
Though Budweiser was the official beer company sponsor of the 2010 World Cup, it was rival Bavaria that got all the attention.
The Dutch brewer received significant media coverage last
year when a large contingent of women attended the Holland
versus Denmark game in orange minidresses bearing its logo. The
stunt led to arrests and charges by FIFA that the company had
engaged in ambush marketing....
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