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Land Rover faces uphill trade mark battle in China

Erica Poon, Hong Kong


Land Rover has become the latest foreign company in China to learn the importance of registering all possible Chinese versions of its trade marks before a domestic competitor pounces

The British car maker has appealed a decision of China’s Trademark Review and Adjudication Board (TRAB) to court as part of a long-running battle with domestic rival Geely.

The Beijing Municipal no 1 Intermediate People’s Court has accepted the...


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