How should I prune my IP portfolio?
I hear peers talking about ‘pruning’ their IP assets during the downturn. What does it mean and what is the best way to go about it?
Statistically, the vast majority of assets in a company's IP
portfolio will not provide economic value to the owner. To the
contrary, they will cost money in maintenance, attorney and
docketing fees, and will tax internal resources. Having the
ability to identify and prune such permanently unproductive IP
assets is a valuable skill.
In addition to cost savings, pruning can help strategically
align your IP with your business objectives. Your existing
assets should support your present and projected objectives. If
they do not, the assets are not serving their purpose of
creating protective barriers around your position in the
market. As a test, you should be able to articulate how each IP
asset supports, defends or advances your market position.
Proper alignment helps business planning and will be attractive
to investors and suitors who might want to take a close look
into your IP basket.
Because a portfolio's...
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