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How should I prune my IP portfolio?


I hear peers talking about ‘pruning’ their IP assets during the downturn. What does it mean and what is the best way to go about it?

The attorney

Statistically, the vast majority of assets in a company's IP portfolio will not provide economic value to the owner. To the contrary, they will cost money in maintenance, attorney and docketing fees, and will tax internal resources. Having the ability to identify and prune such permanently unproductive IP assets is a valuable skill.

In addition to cost savings, pruning can help strategically align your IP with your business objectives. Your existing assets should support your present and projected objectives. If they do not, the assets are not serving their purpose of creating protective barriers around your position in the market. As a test, you should be able to articulate how each IP asset supports, defends or advances your market position. Proper alignment helps business planning and will be attractive to investors and suitors who might want to take a close look into your IP basket.

Because a portfolio's...


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Our weekly IP round-up includes Amazon, Bob Marley, Washington Redskins, Blurred Lines http://t.co/dOZfpesUhK http://t.co/ETrzMPHvLe

Feb 27 2015 06:21 ·  reply ·  retweet ·  favourite
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RT @Ownit: RT @filemot not every copy is an infringing copy - great @Telegraph story for all #iplaw litigators here http://t.co/uUT4ss3ru8

Feb 27 2015 05:10 ·  reply ·  retweet ·  favourite
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RT @mhintzesq: Delicious trademark alert: chocolate confection in form of mouse with almond ears & silk tail http://t.co/mqLnzOYJVr http://…

Feb 27 2015 05:08 ·  reply ·  retweet ·  favourite
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