InternationalUSRemember you can easily switch between MIP US and MIP International at any time

How should I prune my IP portfolio?


I hear peers talking about ‘pruning’ their IP assets during the downturn. What does it mean and what is the best way to go about it?

The attorney

Statistically, the vast majority of assets in a company's IP portfolio will not provide economic value to the owner. To the contrary, they will cost money in maintenance, attorney and docketing fees, and will tax internal resources. Having the ability to identify and prune such permanently unproductive IP assets is a valuable skill.

In addition to cost savings, pruning can help strategically align your IP with your business objectives. Your existing assets should support your present and projected objectives. If they do not, the assets are not serving their purpose of creating protective barriers around your position in the market. As a test, you should be able to articulate how each IP asset supports, defends or advances your market position. Proper alignment helps business planning and will be attractive to investors and suitors who might want to take a close look into your IP basket.

Because a portfolio's...


Please log in to read the rest of this article.

New to Managing Intellectual Property? Take advantage of one week’s FREE access and become a Managing IP member today. It’s free to join and the benefits start straight away.

Already registered?

Please make sure you log in to read the rest of the article.

Log in

Join us now

Gain 7 days FREE access when you register now.

Join here

profile

Managing IP

ManagingIP

ManagingIP profile

@pharris_tm @EIP @EIP_Brands Will definitely be interesting! We understand Comic Enterprises is seeking an account of profits.

Feb 11 2016 09:30 ·  reply ·  retweet ·  favourite
ManagingIP profile

RT @OAMITWEETS: Ninth judges' symposium report available now https://t.co/Or32DGQSSD https://t.co/cF1Cw5q3Dl

Feb 10 2016 05:35 ·  reply ·  retweet ·  favourite
ManagingIP profile

RT @Plazasnews: @sicsuper protege logo de @LouisVuitton https://t.co/99AlUlgpLu @Portafolioco @ManagingIP @Marcasur @WIPO @MARCASMAPADI @Ro…

Feb 10 2016 05:09 ·  reply ·  retweet ·  favourite
More from the Managing IP blog


February 2016

A new era for EU trade marks

Are you ready for the fundamental changes coming to trade mark law and practice in Europe? Over the next four pages, we provide pointers for steps you need to consider – and when. By James Nurton



Most read articles

Supplements