Bud maker says sales up due to World Cup deal
16 August 2010
Emma Barraclough, London
The company behind Budweiser beer says sponsorship of the World Cup helped it boost pre-tax earnings by more than 5% in the second quarter of 2010
Brewery company Anheuser-Busch InBev, whose brands include Budweiser, Antarctica, Skol and Harbin, said its total sales volumes over the period were up by 2.1%, in part thanks to publicity garnered from its deal to sponsor the football tournament held in South...
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