Green light for Whiskas purple trade mark
12 July 2010
Peter Ollier, Hong Kong
After almost eight years, Mars Australia has managed to obtain a trade mark registration for the colour purple for cat food
At the end of June the Federal Court of Australia ruled that the specific shade of Whiskas purple should be registered for cat food and additives for cat food.
"This case exemplifies the importance of deliberately choosing a particular colour within an extensive and calculated branding strategy," wrote Nicholas Weston of Nicholas Weston Lawyers and Trade Marks Attorneys on his blog.
In November 2002, Mars Australia, then known as...
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