WIPO’s Madrid Express database shows that FIFA owns 27 international marks. The oldest, for a logo resembling two globes, dates from July 1978 and there are registrations for each of the World Cups held since, as well as for the trophy itself, various mascots and the names of other tournaments.
For this year’s tournament, there are marks for the South Africa 2010 logo, the word mark World Cup 2010, the trophy, Mundial 2010 (World Cup 2010 in Spanish) and the mascot Zakumi,
World Cup 2014 and Mundial 2014 are also registered.
The international marks appear to be based largely on Swiss...